2009
Nov 
2

The Genealogy Tree aka G Tree – Benchmarking

Filed under: Uncategorized — admin @ 8:45 pm  

G – TREE
For my final project (website proposal) I am planning to design and create a family genealogy tree website. This would be a highly interactive and extremely family oriented site. The website would enable family members to backtrack their genealogical roots, but also to record their current history. Family members/registered users would be able to post and update their stories, images and videos and preserve that compilation for future generations.

COMPETITION
Currently, there are three main competitors on a web providing a similar service. They are ancestry.com, familysearch.org and myheritage.com. The first two offer a service of finding the family roots by searching census data and other public records, the latter one provides users with capability of uploading images and family information. G-Tree website would distinquish itself from competitors by providing an interactive approach in a way of posting stories – in writing, video or audio form.
There also would be a blog section enabling all family members to interact on daily basis. There is also a possiblity of implementing online family reunions via webcasting. I’m exlporing the practicality and user’s adaptibility of that idea.

AUDIENCE
My targeted audience would consist of family members that are curious about their family’s genealogy, but also interested in recording and preserving their current history. An additional characteristic of the targeted audienced might be families of immigrants and/or families divided by georaphical location. For example – some of the family lives in the United States, some in another (European or Asian) country.

PERSONAL VS. PUBLIC
I feel that a strong emphasis on interactivity and providing a service for families to meet and socialize online will be the G-Tree’s main advantage. Aside from daily blog, this will be a place where grandparents’ and great grandparents’ personal lifestories will be recorded and preserved – something that could never be accomplished by searching through purely informational and statistical data gathered from public records.

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