2009
Nov 
11

User Hunting Season

Filed under: Uncategorized — admin @ 12:48 pm  

WE’VE GOT WHAT (YOU DON’T KNOW YET) YOU NEED!

With the onset of today’s digital gadgets and technologies that enable us to reshape the way we interact with each other, the hunt for user is inevitable. It not enough for a product to be functional and user friendly, it has to be user-centered, meaning it has to evolve around a need or a want that a user. Some products are designed to center around practical needs of a user in a given surrounding, such as irrigation tool featured in David Kelly’s TED presentation, some reflect and communicate our self image, as described in Norman’s keynote speech. I agree with both points, but I would also argue that a user-centered design is in a way a new form of hunting for clientele by appealing to its needs and wants, whether they are real or made belief.

ANOTHER MEANING TO USER CENTERED DESIGN!

beer hat

WHY IS MR. HALAVAIS’S MACBOOK MAROON?

I’m sure I’m not the only one who noticed, but perhaps the only one who wondered about it?….Does it work better or is it faster because of its slick maroon/ gradient top? Of course not. Does it communicate something about its user. I’m sure it does, but that’s not the point. What matters is that we, as user, have a choice to surround ourselves with products that are pleasing to us at some level of satisfaction. Question, however, looms whether we knew that before hand and were consciously searching for that product, or did we realize that once faced with a product that grabbed our attention with its visceral design. If the latter is more true, then the hunt for a new user/client has been effective – we’ve been hooked, pulled by product and reached for our wallet!

TRIP TO THE MALL

It’s probably save to assume that everyone of us has experienced that at some point. We go to the mall to purchase one thing, we walk out with several, sometimes forgetting the original item we set out for. Why? Short attention span or an overwhelming display of things we did not know existed and more importantly we did not know we needed? Perhaps both in some cases, but irrelevant when it comes to the end result – generated profit. Products are made to appeal to our individual needs and likes even when we are not completely aware that we do have those needs and likes. I was aware that a slide out keyboard existed till I laid my hands on a LG Rumor phone. As soon as I did, I wanted it. Design was slick and I could text with two hands! Wow. My only question was – does it come in blue? It does.

hondafuzo

HONDA FUZO LINK

WHAT COLOR IS YOUR CAR?

Life will go one without iPhones and PDAs. We don’t need to wear PRADA or drive BMWs to go about our day. But some us will, not because of a necessity, but because we are conditioned to think that those products communicate something about us and they reflect our idea of self image. At this moment there are products being designed and made that we don’t know yet we want or need. Once we encounter them, the trickery begins.

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